Download or read book The Impact of Vernacular Programmes in Preserving Indigenous African Culture written by Edikan Ukpong and published by GRIN Verlag. This book was released on 2019-05-27 with total page 11 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2016 in the subject Communications - Mass Media, grade: B, , language: English, abstract: The Mass Media are considered principal institutions with the mandate to facilitate dialogue and provide relevant information to the citizenry. Through news and messages provided by these media members of the public get a better understanding of their society (McCombs and Shaw, 1993 cited in Browne, 2008). Dialogue carried out by humans especially through the instrumentality of the mass media mainly include exchange of information in a language understood by the people involved in the communication process. For this reason, effective, persuasive communication can only take place if a common language is used. Communicating in indigenous languages, it has been noted, enhances social cohesion, which facilitates the preservation of African cultures (Salawu, 2006).