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The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers
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Authors: Michael Schein
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Type: BOOK - Published: 2020-11-03 - Publisher: McGraw-Hill Education

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Ingenious strategies and tips for leveraging shameless propaganda for personal and social good Hype runs the world. Rarely in history have people been so suscep
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Master the art and science of using shameless propaganda for personal and social good. Influencers have always deployed the power of hype to get what they want.
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As Rosalind continues to straddle the proper English world of her family and the culture of 1920s India where they live, her support of Gandhi and his followers
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Too many entrepreneurs push off planning for the sale of their business until the last moment. But for a business to sell for what it’s really worth—or even