The Future Of Charity Marketing
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Charities play an increasingly important role in our society. Whether caring for the vulnerable, campaigning for change or enabling access to the arts, they are
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Charities operate within an increasingly challenging environment, with competition for public engagement, funding and volunteers intensifying. High-profile scan
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This proceedings volume presents timely research and insights on the advancement of marketing’s basic premise—providing greater levels of customer value. In
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An increasingly important and often overlooked issue in science and technology policy is recognizing the role that philanthropies play in setting the direction
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Pages: 165
Type: BOOK - Published: 2018-07-26 - Publisher: Routledge
Nonprofit sectors account for a small but significant share of most major economies globally, and the marketing and fundraising activities of organisations oper
