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The work is based on a two-year analytic review of the literature followed by a one-year synthesis of the findings. The one-year synthesis of the findings. The
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Since its development shaped by the turmoil of the World Wars and suspicion of new technologies such as film and radio, political communication has become a hyb
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This comprehensive, trusted core text on media's impact on attitudes, behavior, elections, politics, and policymaking is known for its readable introduction to
Mass Media Effects Research
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