Related Books

The Customer Service Solution: Managing Emotions, Trust, and Control to Win Your Customer’s Business
Language: en
Pages: 241
Authors: Sriram Dasu
Categories: Business & Economics
Type: BOOK - Published: 2013-06-28 - Publisher: McGraw Hill Professional

DOWNLOAD EBOOK

Understand Consumer Psychology to Drive Profits and Growth Want to know exactly what’s driving your customer's behavior? NOW YOU CAN! The Customer Service Sol
Research Handbook on Services Management
Language: en
Pages: 371
Authors: Davis, Mark M.
Categories: Business & Economics
Type: BOOK - Published: 2022-08-05 - Publisher: Edward Elgar Publishing

DOWNLOAD EBOOK

This comprehensive Research Handbook reflects the latest research breakthroughs and practices in services management. Addressing services management from a broa
Services Marketing: People, Technology, Strategy (Eighth Edition)
Language: en
Pages: 801
Authors: Jochen Wirtz
Categories: Business & Economics
Type: BOOK - Published: 2016-03-29 - Publisher: World Scientific Publishing Company

DOWNLOAD EBOOK

Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher L
Winning In Service Markets: Success Through People, Technology And Strategy
Language: en
Pages: 704
Authors: Jochen Wirtz
Categories: Business & Economics
Type: BOOK - Published: 2016-12-12 - Publisher: World Scientific

DOWNLOAD EBOOK

Winning in Service Markets: Success through People, Technology, and Strategy is the first practitioner book in the market to cover the key aspects of services m
Marketing and the Customer Value Chain
Language: en
Pages: 351
Authors: Thomas Fotiadis
Categories: Business & Economics
Type: BOOK - Published: 2022-02-28 - Publisher: Taylor & Francis

DOWNLOAD EBOOK

Marketing and supply chain management have a symbiotic relationship within any enterprise, and together they are vital for a company’s viability and success.