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The Antecedents and Consequences of Customer Engagement
Language: en
Pages: 0
Authors: Theingi
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Type: BOOK - Published: 2016 - Publisher:

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This study explores the antecedents and consequences of customer engagement behavior in the Thai mobile network business. A qualitative research using 15 interv
Customer Engagement Marketing
Language: en
Pages: 332
Authors: Robert W. Palmatier
Categories: Business & Economics
Type: BOOK - Published: 2017-08-29 - Publisher: Springer

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This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge
The Effect of Antecedents and Consequences of Customer Engagement in the Tourism Website
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Customer Engagement
Language: en
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Authors: Roderick J. Brodie
Categories: Business & Economics
Type: BOOK - Published: 2015-12-14 - Publisher: Routledge

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How customers and consumer behavior have been changing due to technology and other forces is of prime interest. This book addresses the central questions regard
Handbook of Research on Customer Engagement
Language: en
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Authors: Linda D. Hollebeek
Categories: Business & Economics
Type: BOOK - Published: 2019 - Publisher: Edward Elgar Publishing

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Customer engagement is now a critical research priority in contemporary marketing. In this Handbook, a cadre of international scholars offer an overview of curr