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The Advertised Mind
Language: en
Pages: 268
Authors: Erik Du Plessis
Categories: Business & Economics
Type: BOOK - Published: 2005 - Publisher: Kogan Page Publishers

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Du Plessis draws on information about the working of the human brain from psychologists, neurologists, and artificial intelligence specialists to suggest why "a
The Advertised Mind
Language: en
Pages: 259
Authors: Erik Du Plessis
Categories: Business & Economics
Type: BOOK - Published: 2005-05-03 - Publisher: Kogan Page Publishers

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Advertising research organizations have been trying for years to measure the effectiveness of advertising. The Advertised Mind draws on the very latest research
The Advertised Mind
Language: en
Pages: 0
Authors: Erik Du Plessis
Categories: BUSINESS & ECONOMICS
Type: BOOK - Published: 2008 - Publisher: Kogan Page Publishers

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Du Plessis draws on information about the working of the human brain from psychologists, neurologists, and artificial intelligence specialists to suggest why "a
Chew with Your Mind Open
Language: en
Pages:
Authors: Cameron Day
Categories:
Type: BOOK - Published: 2021-06-30 - Publisher:

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Allow me to blast a ray of sunshine through the murky clouds hovering over advertising agencies and marketing departments alike. If you've got talent, I can kee
Advertising and the Mind of the Consumer
Language: en
Pages: 378
Authors: MAX. SUTHERLAND
Categories:
Type: BOOK - Published: 2021-03-31 - Publisher: Routledge

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By the time we die, we will have spent an estimated one and a half years just watching TV commercials. Advertising is an established and ever-present force and