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The 100 Best TV Commercials-- and why They Worked
Language: en
Pages: 280
Authors: Bernice Kanner
Categories: Business & Economics
Type: BOOK - Published: 1999 - Publisher: Crown

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Who cares about commercials? All of us, that's who. The television commercial has become a part of the American narrative, as important a signifier of our times
The Advertising Age Encyclopedia of Advertising
Language: en
Pages: 1754
Authors: John McDonough
Categories: Business & Economics
Type: BOOK - Published: 2015-06-18 - Publisher: Routledge

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For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising websi
Television
Language: en
Pages: 513
Authors: Jeremy G. Butler
Categories: Performing Arts
Type: BOOK - Published: 2012-02-20 - Publisher: Routledge

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For nearly two decades, Television: Critical Methods and Applications has served as the foremost guide to television studies. Designed for the television studie
Twenty Ads That Shook the World
Language: en
Pages: 242
Authors: James Twitchell
Categories: Business & Economics
Type: BOOK - Published: 2001-12-26 - Publisher: Crown

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James Twitchell takes an in-depth look at the ads and ad campaigns—and their creators—that have most influenced our culture and marketplace in the twentieth
Advanced Legal Writing
Language: en
Pages: 713
Authors: Michael R. Smith
Categories: Law
Type: BOOK - Published: 2014-11-12 - Publisher: Aspen Publishing

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With a practical focus on persuasive writing strategies, Advanced Legal Writing: Theory and Strategies in Persuasive Writing explores three classical techniques