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Summary: The Influentials
Language: en
Pages: 44
Authors: BusinessNews Publishing,
Categories: Business & Economics
Type: BOOK - Published: 2014-09-29 - Publisher: Primento

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The must-read summary of Ed Keller and Jon Berry's book: "The Influentials: One American in Ten Tells the Other Nine How to Vote, Where to Eat, and What to Buy"
The Influentials
Language: en
Pages: 388
Authors: Gabriel Weimann
Categories: Social Science
Type: BOOK - Published: 1994-09-30 - Publisher: SUNY Press

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Although opinion leadership has been the subject of numerous studies, in areas ranging from politics to fashion and in many societies and cultures, The Influent
Compelling People
Language: en
Pages: 306
Authors: John Neffinger
Categories: Psychology
Type: BOOK - Published: 2014-05-27 - Publisher: Penguin

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Required reading at Harvard Business School and Columbia Business School. Everyone wants to be more appealing and effective, but few believe we can manage the p
The Influential Mind
Language: en
Pages: 299
Authors: Tali Sharot
Categories: Psychology
Type: BOOK - Published: 2017-09-19 - Publisher: Macmillan + ORM

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A cutting-edge, research-based inquiry into how we influence those around us and how understanding the brain can help us change minds for the better. In The Inf
The Influentials
Language: en
Pages: 369
Authors: Edward Keller
Categories: Business & Economics
Type: BOOK - Published: 2003-02-10 - Publisher: Simon and Schuster

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One American in ten tells the other nine where to shop, what to buy...even how to vote. The Influentials tells who they are, and how they can be influenced. Who