Summary The Influentials
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Language: en
Pages: 44
Pages: 44
Type: BOOK - Published: 2014-09-29 - Publisher: Primento
The must-read summary of Ed Keller and Jon Berry's book: "The Influentials: One American in Ten Tells the Other Nine How to Vote, Where to Eat, and What to Buy"
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Although opinion leadership has been the subject of numerous studies, in areas ranging from politics to fashion and in many societies and cultures, The Influent
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Required reading at Harvard Business School and Columbia Business School. Everyone wants to be more appealing and effective, but few believe we can manage the p
Language: en
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Pages: 299
Type: BOOK - Published: 2017-09-19 - Publisher: Macmillan + ORM
A cutting-edge, research-based inquiry into how we influence those around us and how understanding the brain can help us change minds for the better. In The Inf
Language: en
Pages: 369
Pages: 369
Type: BOOK - Published: 2003-02-10 - Publisher: Simon and Schuster
One American in ten tells the other nine where to shop, what to buy...even how to vote. The Influentials tells who they are, and how they can be influenced. Who