The New Strategic Selling

The New Strategic Selling
Author :
Publisher : Grand Central Publishing
Total Pages : 307
Release :
ISBN-10 : 9780446548786
ISBN-13 : 0446548782
Rating : 4/5 (782 Downloads)

Book Synopsis The New Strategic Selling by : Robert B. Miller

Download or read book The New Strategic Selling written by Robert B. Miller and published by Grand Central Publishing. This book was released on 2008-11-16 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Book that Sparked A Selling Revolution In 1985 one book changed sales and marketing forever. Rejecting manipulative tactics and emphasizing "process," Strategic Selling presented the idea of selling as a joint venture and introduced the decade's most influential concept, Win-Win. The response to Win-Win was immediate. And it helped turn the small company that created Strategic Selling, Miller Heiman, into a global leader in sales development with the most prestigious client list and sought-after workshops in the industry. Now Strategic Selling has been updated and revised for a new century of sales success. The New Strategic Selling This new edition of the business classic confronts the rapidly evolving world of business-to-business sales with new real-world examples, new strategies for confronting competition, and a special section featuring the most commonly asked questions from the Miller Heiman workshops. Learn: * How to identify the four real decision makers in every corporate labyrinth * How to prevent sabotage by an internal deal-killer * How to make a senior executive eager to see you * How to avoid closing business that you'll later regret * How to manage a territory to provide steady, not "boom and bust," revenue * How to avoid the single most common error when dealing with the competition.


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True or false? In selling high-value products or services: 'closing' increases your chance of success; it is essential to describe the benefits of your product