Strategic Media Planning And Buying
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UPDATED (4th) EDITION of the most up to date and comprehensive book on media panning and buying in the 21st century. In addition to extensive updating, includes
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Type: BOOK - Published: 2024-05-31 - Publisher: Taylor & Francis
This book explores media planning, media buying and the advertising landscape in India. It provides a comprehensive look into the essential aspects of media str
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Type: BOOK - Published: 2011-06-27 - Publisher: Springer Science & Business Media
Media planning consists of formulating a media strategy to deliver the creative so as to best meet the brand's advertising objectives, and then implementing tha
Language: en
Pages: 236
Pages: 236
Type: BOOK - Published: 2019-05-03 - Publisher: Routledge
The Media Handbook provides a practical introduction to the advertising, media planning, and buying processes. Emphasizing basic calculations and the practical
Language: en
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Type: BOOK - Published: 2012 - Publisher: Routledge
Updated and greatly expanded to reflect the explosive growth of new media, this acclaimed and widely-adopted text offers practical guidance for those involved i
