Strategic Sport Communication
Author | : Paul Mark Pedersen |
Publisher | : Human Kinetics Publishers |
Total Pages | : 474 |
Release | : 2021 |
ISBN-10 | : 9781492594499 |
ISBN-13 | : 1492594490 |
Rating | : 4/5 (490 Downloads) |
Download or read book Strategic Sport Communication written by Paul Mark Pedersen and published by Human Kinetics Publishers. This book was released on 2021 with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book explores the multifaceted segment of sport communication. This text presents a standard framework that introduces readers to the many ways in which individuals, media outlets, and sport organizations work to create, disseminate, and manage messages to their constituents"--