Download or read book Social Marketing and Behaviour Change written by Linda Brennan and published by Edward Elgar Publishing. This book was released on 2014-12-31 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a concise overview of the behaviour change models that are relevant to social marketing in order to assist academics and practitioners in social marketing program development. The book features a review and analysis of the most valid