Selling Luxury
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Language: en
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Type: BOOK - Published: 2009-05-27 - Publisher: John Wiley & Sons
Selling high-end luxury creations requires a different set of skills than does traditional selling. Clients have high expectations for the service they receive
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Srun shows how the psychology of luxury brands truly plays into high value customer motivations and unlocks the potential to understand their decision processes
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Type: BOOK - Published: 2012-09-03 - Publisher: Kogan Page Publishers
Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-No
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Pages: 240
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Type: BOOK - Published: 2023-06-27 - Publisher: Gerard Assey
'Selling Luxury' is a comprehensive guide that equips sales professionals with the skills, techniques and strategies to excel in the luxury market. The book exp
Language: en
Pages: 186
Pages: 186
Type: BOOK - Published: 2017-09 - Publisher: Createspace Independent Publishing Platform
This book is dedicated to all those luxury agents and brokers who are fed up with the "traditional" way of marketing luxury homes. (Or, I should say, traditiona