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Confronting an era marked by dwindling support and increased competition, it is incumbent on administrators and higher education leaders at colleges and univers
New Strategies in Higher Education Marketing
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With rising financial difficulties and declining enrollments, many colleges and universities are finding that they need new and better ways to present and promo
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This book provides a comprehensive and accessible guide to marketing Higher Education institutions, discussing how universities are service providers and how ed
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This timely book outlines the growth and development of marketing and branding practices in public education. The authors highlight why these practices have bec