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The go-to guide for learning what to say and how to say it In this climate of near constant streams of media messages, organizations need to know how to effecti
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Risks are all around us. From catastrophic weather events to gun violence, from infrastructure failings to financial devastation...we live with the threat of ri
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Integrated Marketing Communications in Risk and Crisis Contexts is part of the Lexington Books Integrated Marketing Communication (IMC) series. The authors pres
Risk and Crisis Communication
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Risk and Crisis Communication addresses how the interaction between organizations and their stakeholders manifests during a risk or crisis situation.Littlefield