Retail And Channel Marketing
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Language: en
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Type: BOOK - Published: 2020-10-30 - Publisher: Edward Elgar Publishing
Now in its second edition, this updated text explores the contemporary trends in retail and channel marketing. Disentangling the complexity of channel marketing
Language: en
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Pages: 274
Type: BOOK - Published: 2016-12-05 - Publisher: Emerald Group Publishing
This unique book focuses upon service design, including retail and multi-channel marketing matters pertinent to the current age where physical contact with cons
Language: en
Pages: 345
Pages: 345
Type: BOOK - Published: 2012-10-02 - Publisher: Routledge
Retailer’s buying power has significantly increased in recent years as a result of a process of market concentration. As vertical relationships in marketing c
Language: en
Pages: 374
Pages: 374
Type: BOOK - Published: 2019-07-11 - Publisher: Routledge
Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmat
Language: en
Pages: 173
Pages: 173
Type: BOOK - Published: 2020-11-25 - Publisher: CRC Press
Omni-Channel Retail and the Supply Chain The days of going to the local department store to buy a television, view the options available, and make a purchase no
