Readings In Account Planning
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Type: BOOK - Published: 1998-03-13 - Publisher: John Wiley & Sons
Account planning is a discipline that combines aspects of four traditionally separate areas of advertising and marketing. This text aims to demonstrate how to u
Language: en
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The Practical Pocket Guide to Account Planning provides a straightforward, no nonsense approach to understanding what Account Planners do on a daily basis and h
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Type: BOOK - Published: 2015-02-11 - Publisher: Routledge
Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning
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Pages: 225
Pages: 225
Type: BOOK - Published: 2014-12-18 - Publisher: Routledge
Concise yet comprehensive, this practical, campaign-oriented guide follows the logical progression
Language: en
Pages: 157
Pages: 157
Type: BOOK - Published: 2019-06-05 - Publisher: Rowman & Littlefield
Although there are numerous advertising texts available to the advertising student today, few focus solely on account planning and even fewer view the digital l
