Quantitative Analysis for Marketing Management
Author | : William Richard King |
Publisher | : McGraw-Hill Companies |
Total Pages | : 600 |
Release | : 1967 |
ISBN-10 | : UOM:35128000191666 |
ISBN-13 | : |
Rating | : 4/5 ( Downloads) |
Download or read book Quantitative Analysis for Marketing Management written by William Richard King and published by McGraw-Hill Companies. This book was released on 1967 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This is a book about the decisions with which the marketing manager is constantly faced. Moreover its focus is on the analysis of those decision problems with whatever tools are available--qualitative or quantitative, for one cannot really spearate the two."--Page viii.