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This book sets out a range of theoretical approaches that can underpin a socio-cultural view of public relations, offering students a new set of insights into p
Culture, Social Class, and Race in Public Relations
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Pages: 263
Authors: Damion Waymer
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2012-09-27 - Publisher: Lexington Books

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Culture, Race, and Class-Based Perspectives in Public Relations, edited by Damion Waymer, covers timely and understudied topics in the field of public relations
Understanding Public Relations
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Type: BOOK - Published: 2018-04-17 - Publisher: SAGE

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This text introduces a socio-cultural approach to public relations as a way of analysing the growing importance of public relations in its social, cultural and
Public Relations, Values and Cultural Identity
Language: en
Pages: 0
Authors: Enric Ordeix
Categories: Conference papers and proceedings
Type: BOOK - Published: 2015 - Publisher: P.I.E-Peter Lang S.A., Editions Scientifiques Internationales

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The published research shows the profession is facing crucial changes: the existence of new organisational structures better aligned with the social demands; th
Public Relations Capitalism
Language: en
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Authors: Anne M. Cronin
Categories: Social Science
Type: BOOK - Published: 2018-01-24 - Publisher: Springer

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This book argues that we are witnessing the emergence of ‘commercial democracy’ in which public relations, promotional culture and the media play a new, cen