Persuasion Influence In American Life
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For more than twenty-five years, the authors have highlighted the complexities, subtleties, and pervasive influence of persuasive messages. The seventh edition
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The eighth edition provides a streamlined, up-to-date presentation of classic and contemporary theories of persuasion. For more than three decades, the authors
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A college-level textbook presenting the nature and process of social influence in various contexts. Examples drawn from advertising, public relations, politics,
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"Persuasion in action is dissected through the fusion of theory and practice in multiple contexts - interpersonal relationships, politics, advertising, social m
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"Learn the six psychological secrets behind our powerful impulse to comply." - cover.
