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The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of publi
Public Relations, Society and the Generative Power of History
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Public Relations, Society and the Generative Power of History examines how histories are used to explore how the past is constructed from the present, how the p
Perspectives on Public Relations Historiography and Historical Theorization
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North American Perspectives on the Development of Public Relations
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This is the seventh volume of The National Perspectives on the Development of Public Relations: Other Voices series, which is the first to offer an authentic wo
Reassessing the Relationship between Marketing and Public Relations
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Lisa Dühring reconstructs the relationship between public relations and marketing research on a metatheoretical level. She presents a concise systematization o