Related Books

Meaningful Marketing
Language: en
Pages: 286
Authors: Doug Hall
Categories: Business & Economics
Type: BOOK - Published: 2004-10 - Publisher: Emmis Books

DOWNLOAD EBOOK

This is a powerful new approach to marketing that will multiply the impact of every dollar invested. Comprehensive research by Doug Hall and Jeffrey Stamp detai
The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning
Language: en
Pages: 304
Authors: Bob Gilbreath
Categories: Business & Economics
Type: BOOK - Published: 2009-08-09 - Publisher: McGraw Hill Professional

DOWNLOAD EBOOK

THE NEW LAW OF MARKETING “The Next Evolution of Marketing is a true beacon for all brand builders. Many books claim that, Bob’s book delivers.” Jim Stenge
Jump Start Your Marketing Brain
Language: en
Pages: 554
Authors: Doug Hall
Categories: Business & Economics
Type: BOOK - Published: 2010-06 - Publisher: ReadHowYouWant.com

DOWNLOAD EBOOK

This is a powerful new approach to marketing that will multiply the impact of every dollar invested. Comprehensive research by Doug Hall details marketing initi
The Meaningful Brand
Language: en
Pages: 226
Authors: N. Hollis
Categories: Medical
Type: BOOK - Published: 2016-04-30 - Publisher: Springer

DOWNLOAD EBOOK

Instilling brand loyalty among consumers is the key to long-term success, and requires focusing on meaningful differentiation: functional, emotional, or societa
Marketing Knowledge
Language: en
Pages: 332
Authors: Dominic Twose
Categories: Business & Economics
Type: BOOK - Published: 2019-04-29 - Publisher: Lulu.com

DOWNLOAD EBOOK

Dominic Twose was Global Head of Knowledge Management at Millward Brown (the world's foremost brand and advertising research consultant) for 15 years. During th