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Aimed at tourism agencies, students of tourism and local government agencies, this book explains how to adopt a strategic marketing plan that will enable places
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Today's headlines report cities going bankrupt, states running large deficits, and nations stuck in high debt and stagnation. Philip Kotler, Donald Haider, and
European Business and Marketing
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The second edition of European Business and Marketing will be published in 2000 in time for the millennium and has been fully revised to incorporate much modern
Marketing in Central and Eastern Europe
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Since the sudden opening of the markets in Central and Eastern Europe (CEE) in 1989, there has been a growing need to investigate the fundamental changes occurr