Marketing In Travel And Tourism
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Language: en
Pages: 501
Pages: 501
Type: BOOK - Published: 2012-05-23 - Publisher: Routledge
Now in its third edition, the best-selling text, Marketing in Travel and Tourism, explains the principles and practice of marketing as they are increasingly bei
Language: en
Pages: 489
Pages: 489
Type: BOOK - Published: 2010-09-08 - Publisher: Routledge
Full colour interior with pedagogic features such as discussion questions and exercises to encourage further exploration of key areas New material on the role o
Language: en
Pages: 330
Pages: 330
Type: BOOK - Published: 2016-01-07 - Publisher: Bloomsbury Publishing
Tourism marketing has long been considered as a branch of traditional marketing. However, in recent years, tourism marketing has gone through fundamental change
Language: en
Pages: 288
Pages: 288
Type: BOOK - Published: 1990 - Publisher:
Language: en
Pages: 213
Pages: 213
Type: BOOK - Published: 2017-10-03 - Publisher: Springer
This book provides a comprehensive introduction to travel marketing, tourism economics and the airline product. At the same time, it provides an overview on the
