Social Marketing and Social Change

Social Marketing and Social Change
Author :
Publisher : John Wiley & Sons
Total Pages : 592
Release :
ISBN-10 : 9781118235249
ISBN-13 : 111823524X
Rating : 4/5 (24X Downloads)

Book Synopsis Social Marketing and Social Change by : R. Craig Lefebvre

Download or read book Social Marketing and Social Change written by R. Craig Lefebvre and published by John Wiley & Sons. This book was released on 2013-01-18 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can we facilitate more effective, efficient, equitable and sustainable solutions to the problems that confound our communities and world? Social marketing guru R. Craig LeFebvre weaves together multi-level theories of change, research and case studies to explain and illustrate the development of social marketing to address some of society’s most vexing problems. The result is a people-centered approach that relies on insight and empathy as much as on data for the inspiration, design and management of programs that strive for changes for good. This text is ideal for students and professionals in health, nonprofit, business, social services, and other areas. “This is it -- the comprehensive, brainy road map for tackling wicked social problems. It’s all right here: how to create and innovate, build and implement, manage and measure, scale up and sustain programs that go well beyond influencing individual behaviors, all the way to broad social change in a world that needs the help.”—Bill Novelli, Professor, McDonough School of Business, Georgetown University, former CEO, AARP and founder, Porter Novelli and the Campaign for Tobacco-Free Kids “I’m unaware of a more substantive treatise on social marketing and social change. Theoretically based; pedagogically focused; transdisciplinary; innovative; and action oriented: this book is right for our time, our purpose, and our future thinking and action.”—Robert Gold, MS, PhD, Professor of Public Health and Former Dean of the School of Public Health at the University of Maryland, College Park “This book -- like its author -- is innovative and forward-looking, yet also well-grounded in the full range of important social marketing fundamentals.”—Edward Maibach, MPH, PhD, University Professor and Director, Center for Climate Change Communication, George Mason University


Social Marketing and Social Change Related Books

Social Marketing and Social Change
Language: en
Pages: 592
Authors: R. Craig Lefebvre
Categories: Medical
Type: BOOK - Published: 2013-01-18 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

How can we facilitate more effective, efficient, equitable and sustainable solutions to the problems that confound our communities and world? Social marketing g
Marketing Social Change
Language: en
Pages: 376
Authors: Alan R. Andreasen
Categories: Business & Economics
Type: BOOK - Published: 1995-10-05 - Publisher: Jossey-Bass

DOWNLOAD EBOOK

Offers an approach to solving a range of social problems - drug use, smoking, unsafe sex, and overpopulation - by applying marketing techniques and concepts to
Strategic Social Media
Language: en
Pages: 368
Authors: L. Meghan Mahoney
Categories: Business & Economics
Type: BOOK - Published: 2016-10-31 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case
Social Impact Marketing
Language: en
Pages: 244
Authors: Maddy Kulkarni
Categories:
Type: BOOK - Published: 2021-08-30 - Publisher: Kendall/Hunt Publishing Company

DOWNLOAD EBOOK

Takes fundamental marketing concepts and teaches you how to apply them to social causes like access to food and education, climate change, and gender equality.
Uprising: How to Build a Brand--and Change the World--By Sparking Cultural Movements
Language: en
Pages: 272
Authors: Scott Goodson
Categories: Business & Economics
Type: BOOK - Published: 2012-02-24 - Publisher: McGraw Hill Professional

DOWNLOAD EBOOK

The secret to movement marketing? Your customers want to make a difference “Scott Goodson and his StrawberryFrog colleagues have found the secret to plugging