Ethics in Marketing

Ethics in Marketing
Author :
Publisher : Taylor & Francis
Total Pages : 213
Release :
ISBN-10 : 9781317235651
ISBN-13 : 1317235657
Rating : 4/5 (657 Downloads)

Book Synopsis Ethics in Marketing by : Patrick E. Murphy

Download or read book Ethics in Marketing written by Patrick E. Murphy and published by Taylor & Francis. This book was released on 2016-12-13 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing's domain. Ethics in Marketing contains 20 cases that deal with a variety of ethical issues such as questionable selling practices, exploitative advertising, counterfeiting, product safety, apparent bribery and channel conflict that companies face across the world. A hallmark of this book is its international dimension along with high-profile case studies that represent situations in European, North American, Chinese, Indian and South American companies. Well known multinationals like Coca Cola, Facebook, VISA and Zara are featured. This second edition of Ethics in Marketing has been thoroughly updated and includes new international cases from globally recognized organizations on gift giving, sustainability, retail practices, multiculturalism, sweat shop labor and sports sponsorship. This unique case-book provides students with a global perspective on ethics in marketing and can be used in a free standing course on marketing ethics or marketing and society or it can be used as a supplement for other marketing classes.


Ethics in Marketing Related Books

Ethics in Marketing
Language: en
Pages: 213
Authors: Patrick E. Murphy
Categories: Business & Economics
Type: BOOK - Published: 2016-12-13 - Publisher: Taylor & Francis

DOWNLOAD EBOOK

Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate
Marketing Ethics
Language: en
Pages: 276
Authors: George G. Brenkert
Categories: Business & Economics
Type: BOOK - Published: 2008-03-03 - Publisher: Wiley-Blackwell

DOWNLOAD EBOOK

This work addresses the ethical questions underlying major domains of marketing such as marketing research, distribution, advertising, and retailing.
The SAGE Handbook of Marketing Ethics
Language: en
Pages: 975
Authors: Lynne Eagle
Categories: Business & Economics
Type: BOOK - Published: 2020-10-05 - Publisher: SAGE

DOWNLOAD EBOOK

The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more op
Marketing Ethics & Society
Language: en
Pages: 461
Authors: Lynne Eagle
Categories: Business & Economics
Type: BOOK - Published: 2015-09-15 - Publisher: SAGE

DOWNLOAD EBOOK

Marketing, while essential to organisational success, is arguably one of the most controversial aspects of business management. Criticisms of marketing’s impa
SAGE Brief Guide to Marketing Ethics
Language: en
Pages: 233
Authors: Sage Publications
Categories: Business & Economics
Type: BOOK - Published: 2012 - Publisher: SAGE

DOWNLOAD EBOOK

With key terms and concepts related to marketing ethics presented in a short, easy-to-use format, this guide is an essential companion for marketing courses or