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Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods incre
Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications
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As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and th
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The popularity of e-marketing has helped both small and large businesses to get their products and services message to an unbounded number of potential clients.
Mobile Commerce: Concepts, Methodologies, Tools, and Applications
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In the era of digital technology, business transactions and partnerships across borders have become easier than ever. As part of this shift in the corporate sph