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This book discusses how academic institutions can play a principal role in companies innovation strategy. The characteristics of University-Industry collaborati
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Today’s consumers are more knowledgeable, networked, and vocal. For them consumption is not merely an act of buying products and services, but an expression o
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A fundamental shift is underway that will change how we conceive of value. In an era of increasing interconnectedness, individuals, as opposed to institutions,
University–Industry Partnerships for Positive Change
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Robust university–industry partnerships are vital to achieve the 17 UN Sustainable Development Goals (SDGs) and create a better world for everyone. Developing
The Power of Co-Creation
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Apple embraced co-creation to enhance the speed and scope of its innovation, generat­ing over $1 billion for its App-Store partner-developers in two years, eve