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Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector
Language: en
Pages: 355
Authors: Santos, José Duarte
Categories: Business & Economics
Type: BOOK - Published: 2021-06-25 - Publisher: IGI Global

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The healthcare sector has never been under as much pressure as it is today. This pressure has motivated organizations to reinvent themselves, forcing management
Sales Management for Improved Organizational Competitiveness and Performance
Language: en
Pages: 392
Authors: Santos, José Duarte
Categories: Business & Economics
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With the recent digital developments within marketing, the alignment between sales and marketing has become increasingly important as it has the potential to im
Management and Marketing for Improved Retail Competitiveness and Performance
Language: en
Pages: 476
Authors: Santos, José Duarte
Categories: Business & Economics
Type: BOOK - Published: 2023-07-28 - Publisher: IGI Global

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The growth of companies' online presences is an unquestionable reality. However, not everything goes online, and the physical presences of companies continue to
New Techniques for Brand Management in the Healthcare Sector
Language: en
Pages: 244
Authors: Borges, Ana Pinto
Categories: Business & Economics
Type: BOOK - Published: 2021-01-29 - Publisher: IGI Global

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Irrespective of the legal sphere and type of care (primary, secondary, and continuing), providers must ensure that users receive quality healthcare through the
Marketing in Healthcare-Related Industries
Language: en
Pages: 287
Authors: Robert E. Hinson
Categories: Medical
Type: BOOK - Published: 2020-07-01 - Publisher: IAP

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Marketing in Healthcare-Related Industries captures the concepts and complexities of marketing healthcare in today’s environment. The book provides detailed c