Language and the Market Society

Language and the Market Society
Author :
Publisher : Routledge
Total Pages : 417
Release :
ISBN-10 : 9781135147044
ISBN-13 : 1135147043
Rating : 4/5 (043 Downloads)

Book Synopsis Language and the Market Society by : Gerlinde Mautner

Download or read book Language and the Market Society written by Gerlinde Mautner and published by Routledge. This book was released on 2010-03-28 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: In education, politics and religion, there are strong indications that discourse is becoming marketized. Around the world, government ministries have re-defined themselves as "service providers," universities draw up "market-driven" curricula, job seekers are asked to "package themselves" more effectively, and there are advertising agencies specializing in "the Christian marketplace." And it is not only word choice that is effected; higher-level linguistic patterns, such as genres and discursive practices (such as the text and talk connected with performance measurement and public relations), are also drawn into the orbit of market forces. Through an intricate dialectic, such patterns of linguistic choices, in turn, reinforce the social structures that shape them, further consolidating the marketization process. In a related development, language within the business domain itself is increasingly shaped by strategic planning and control, for example in branding, message design, and the promulgation of management buzzwords. Marketization thus emerges as a globally unfolding process in which language holds a key position as both cause and effect, and as both subject and object. The book examines these phenomena from a linguistic and critical perspective, drawing on critical discourse analysis, sociological treatises of market society, and critical management studies.


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