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Kellogg on Integrated Marketing
Language: en
Pages: 344
Authors: Dawn Iacobucci
Categories: Business & Economics
Type: BOOK - Published: 2002-11-12 - Publisher: John Wiley & Sons

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This cutting-edge book-with contributions by the star faculty of the Kellogg School of Management and the Medill School of Journalism's Integrated Marketing Com
Kellogg on Integrated Marketing
Language: en
Pages:
Authors: Dawn Iacobucci
Categories:
Type: BOOK - Published: 2003 - Publisher: Wiley

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Kellogg on Advertising and Media
Language: en
Pages: 324
Authors: Bobby J. Calder
Categories: Business & Economics
Type: BOOK - Published: 2012-06-29 - Publisher: John Wiley & Sons

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In Kellogg on Advertising and Media, members of the world's leading marketing faculty explain the revolutionized world of advertising. The star faculty of the K
Kellogg on Marketing
Language: en
Pages: 448
Authors: Dawn Iacobucci
Categories: Business & Economics
Type: BOOK - Published: 2001-06-18 - Publisher: John Wiley & Sons

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Praise for Kellogg on Marketing "The Kellogg Graduate School of Management at Northwestern University has always been at the forefront of cutting-edge marketing
Kellogg on Branding
Language: en
Pages: 360
Authors: Tybout
Categories: Brand name products
Type: BOOK - Published: 2005 - Publisher: John Wiley & Sons

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Market_Desc: · Marketing Managers· Executives· Marketing Students Special Features: · This is the fifth book in the successful Kellogg series. It will benef