International Retailing
Author | : Brenda Sternquist |
Publisher | : Fairchild Books & Visuals |
Total Pages | : 612 |
Release | : 1998 |
ISBN-10 | : 1563671034 |
ISBN-13 | : 9781563671036 |
Rating | : 4/5 (036 Downloads) |
Download or read book International Retailing written by Brenda Sternquist and published by Fairchild Books & Visuals. This book was released on 1998 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Retailing provides a framework for understanding how different legal, social and economic environments affect the distribution of consumer goods worldwide. From department stores to independent retailers, superstores to convenience stores, the author profiles their environments and retail strategies.