International Digital Marketing In China
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Language: en
Pages: 106
Pages: 106
Type: BOOK - Published: 2020-03-16 - Publisher: Springer Nature
This book examines key issues in international digital marketing in China from a theoretical and empirical perspective. Divided into two main parts, it begins w
Language: en
Pages: 95
Pages: 95
Type: BOOK - Published: - Publisher: Alarice International Limited
This book is a must-have for anyone who’s working with Chinese social media or planning to enter China. It’s packed with the latest information, actionable
Language: en
Pages: 177
Pages: 177
Type: BOOK - Published: 2017-02-20 - Publisher:
Digital marketing in China is quickly becoming the central element of the overall business strategy for companies entering this rapidly growing market. What mak
Language: en
Pages: 27
Pages: 27
Type: BOOK - Published: 2019-01-01 - Publisher: Alarice International Limited
China’s cross-border e-commerce market was worth 8.8 trillion yuan transactions in 2018, with 25-34 year-olds as the largest user segment making up 48% of Chi
Language: en
Pages: 49
Pages: 49
Type: BOOK - Published: 2020-01-01 - Publisher: Alarice International Limited
This book is about marketing, communication, branding in China and how to be smart about it. The game is the same. It’s still about grabbing the right eyeball
