International Advertising And Communication
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Language: en
Pages: 477
Pages: 477
Type: BOOK - Published: 2006-09-19 - Publisher: Springer Science & Business Media
The book presents a wide selection of studies and works in the area of international communication including seven main areas: Advertising and Communication Eff
Language: en
Pages: 1838
Pages: 1838
Type: BOOK - Published: 2017-01-06 - Publisher: IGI Global
Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods incre
Language: en
Pages: 574
Pages: 574
Type: BOOK - Published: 2014-01-21 - Publisher: John Wiley & Sons
This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars. The handboo
Language: en
Pages: 289
Pages: 289
Type: BOOK - Published: 2021-11-29 - Publisher: Routledge
Now in its second edition, this textbook explores the continuing transformation of advertising, sales promotion, and public relations functions within the marke
Language: en
Pages: 279
Pages: 279
Type: BOOK - Published: 2013-11-19 - Publisher: Psychology Press
Few applied disciplines are more sensitive to cross-cultural issues than marketing and consumer psychology. The chapters prepared for this volume reflect awaren
