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Modern corporations face a variety of challenges and opportunities in the field of sustainable development. Properly managing assets and maintaining effective r
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This book would enable students, academics and practitioners to develop a thorough understanding on how to address service marketing issues and problems in a va
Advances in Services Innovations
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The book documents the state-of-the-art in Services Science. It combines contributions in Service Engineering, Service Management and Service Marketing and help
Promotional Strategies and New Service Opportunities in Emerging Economies
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Handbook of Service Business
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Service business accounts for more than 75 per cent of the wealth and employment created in most developed market economies. The management and economics of ser