Strategic Management

Strategic Management
Author :
Publisher : Prentice Hall
Total Pages : 0
Release :
ISBN-10 : 0136015700
ISBN-13 : 9780136015703
Rating : 4/5 (703 Downloads)

Book Synopsis Strategic Management by : Fred R. David

Download or read book Strategic Management written by Fred R. David and published by Prentice Hall. This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: KEY BENFIT:David's Strategic Managementoffers a skills-oriented, practitioner perspective that has been updated with modern cases to reflect current research and strategy. This text covers strategy formulation issues such as business ethics, global vs. domestic operations, vision/mission, matrix analysis, partnering, joint venturing, competitive analysis, and includes a brand new cohesion case on the Walt Disney Company. For management professionals, small business owners and others involved in business.


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