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Digital and Social Media Marketing
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This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve
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Social media has become an integral part of society as social networking has become a main form of communication and human interaction. To stay relevant, busine
Innovations in Digital Branding and Content Marketing
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In today’s technology-driven economy, organizations are attempting to create a digital identity of their brand in order to remain prevalent among consumers. A
Subcommittee Hearing on the Impact of Online Advertising on Small Firms
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