How Audiences Decide
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Language: en
Pages: 417
Pages: 417
Type: BOOK - Published: 2011-03 - Publisher: Taylor & Francis
How Audiences Decide: A Cognitive Approach to Business Communication is a comprehensive introduction to persuasive communication in the context of business. It
Language: en
Pages: 779
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Type: BOOK - Published: 2016-07-15 - Publisher: Routledge
This updated and expanded edition of Persuasive Communication offers a comprehensive introduction to persuasion and real-world decision making. Drawing on empir
Language: en
Pages: 464
Pages: 464
Type: BOOK - Published: 2017 - Publisher:
This updated and expanded edition of Persuasive Communication offers a comprehensive introduction to persuasion and real-world decision making. Drawing on empir
Language: en
Pages: 401
Pages: 401
Type: BOOK - Published: 2016-08-26 - Publisher: Guilford Publications
Providing an accessible integration of theory and research methods, this text prepares students to critically analyze persuasive appeals and to design effective
Language: en
Pages: 357
Pages: 357
Type: BOOK - Published: 2010-01-14 - Publisher: Houghton Mifflin Harcourt
The first book to use the unexpected discoveries of neuroscience to help us make the best decisions Since Plato, philosophers have described the decision-making
