Handbook Of Services Marketing And Management
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This text provides an overview of the characteristics and underlying principles of delivering services in today's marketplace, and places these issues in the co
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The Handbook of Service Marketing Research brings together an all-star team of leading researchers in service marketing to explore many of the hottest topics in
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This handbook consists of 19 chapters that critically review mainstream hospitality marketing research topics and set directions for future research efforts. In
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Service business accounts for more than 75 per cent of the wealth and employment created in most developed market economies. The management and economics of ser