Handbook Of Marketing Scales
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Type: BOOK - Published: 1999-11-12 - Publisher: SAGE
A total of 192 multi-item scales, each presented in a consistent format, on topics such as individual behaviour, consumer psychology, values and attitudes are p
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Type: BOOK - Published: 2015-10-01 - Publisher: Createspace Independent Publishing Platform
La 4e de couv.indique : "This is the seventh volume in the long-running Marketing Scales Handbook series. The purpose of the book is to help readers benefit fro
Language: en
Pages: 625
Pages: 625
Type: BOOK - Published: 2010-12-10 - Publisher: SAGE
The Handbook of Marketing Scales, Third Edition represents a clear, concise, and easy-to-use compilation of multi-item, self-report measures developed and/or fr
Language: en
Pages: 310
Pages: 310
Type: BOOK - Published: 2015-08-05 - Publisher: Routledge
The Handbook of Brand Management Scales is a concise, clear and easy-to-use collection of scales in brand management. Scales are a critical tool for researchers
Language: en
Pages: 427
Pages: 427
Type: BOOK - Published: 2014-12-18 - Publisher: CABI
As the field of tourism and hospitality experiences maturity and scientific sophistication, researchers need to fully understand the breadth and depth of existi
