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Halal Marketing: Concept and Strategies (UUM Press)
Language: en
Pages: 145
Authors: Sany Sanuri Mohd Mokhtar
Categories: Business & Economics
Type: BOOK - Published: 2021-08-01 - Publisher: UUM Press

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The book Halal Marketing: Concept and Strategies aims to fulfil the gap in the literature by encompassing all the perspectives and ethical values of Islamic mar
Global Halal Perspectives: Past, Present and Future (UUM Press)
Language: en
Pages: 165
Authors: Risyawati Mohamed Ismail
Categories: Business & Economics
Type: BOOK - Published: 2020-06-01 - Publisher: UUM Press

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Halal has become more than just an eating habit of Muslims around the world in today’s global economy. It has evolved into a giant economic phenomenon which h
Case Studies in Management and Business (Volume 4) (UUM Press)
Language: en
Pages: 122
Authors: Soon Jan Jan
Categories: Business & Economics
Type: BOOK - Published: 2018-01-01 - Publisher: UUM Press

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This is the fourth volume of the compilation of case studies by UUM’s Institute of Management and Business Research (IMBRe). Following the successful publicat
Contemporary Research in Brand Management (UUM Press)
Language: en
Pages: 213
Authors: Hasnizam Shaari
Categories: Design
Type: BOOK - Published: 2018-01-01 - Publisher: UUM Press

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This book is about research in brand management and contemporary issues in marketing. It is designed to bring today’s professionals, managers, academicians an
Addressing Economic Challenges of the Covid-19 Pandemic: A Malaysian Experience (UUM Press)
Language: en
Pages: 170
Authors: Irwan Shah Zainal Abidin
Categories: Business & Economics
Type: BOOK - Published: 2022-11-20 - Publisher: UUM Press

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This book is about explaining and analysing Malaysia’s response to the COVID-19 pandemic, especially in the context of the Malaysian economy. This book serves