Halal Marketing Concept And Strategies Uum Press
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The book Halal Marketing: Concept and Strategies aims to fulfil the gap in the literature by encompassing all the perspectives and ethical values of Islamic mar
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Halal has become more than just an eating habit of Muslims around the world in today’s global economy. It has evolved into a giant economic phenomenon which h
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This book is about research in brand management and contemporary issues in marketing. It is designed to bring today’s professionals, managers, academicians an
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