Download or read book Global Challenges of Digital Transformation of Markets written by Elena De la Poza and published by Nova Science Publishers. This book was released on 2021 with total page 638 pages. Available in PDF, EPUB and Kindle. Book excerpt: "As rapid changes are brought on by technologies and by the challenges facing humanity, existing businesses consistently update and reinvent. This book tackles the challenges of adopting and reinventing business models due to the digital transformation in logistics and supply chain management, digitization of trade networks and global markets, with a primary focus on business processes, marketing transformation and human resources management"--