Download or read book Free Gift Inside!! written by Stephen Brown and published by John Wiley & Sons. This book was released on 2004-03-05 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Free Gift Inside! offers an alternative solution to the difficulty of selling to an already sated and sophisticated consumer. * Based on the article "Torment Your Customers (They'll Love It" which Harvard Busines Review chose as one of 2002's Six Breakthrough Ideas * A new concept that turns marketing on its head and offers a more effective answer to customer relationship management and permission marketing