Download or read book Evaluation of Sporting Events in the UK written by Echo Yu and published by GRIN Verlag. This book was released on 2013-05-13 with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2012 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 82%, , language: English, abstract: This paper evaluates, firstly, the direct and indirect economic benefits which are brought by sporting events at the national level; secondly, government decisions with regards to the economic development of sporting events; thirdly, cultural changes in a society due to sporting events which the government advocates for.