Ethnography For Marketers
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What 200 products can be made from a dead chicken?What should turkey really taste like?How can you make a ready-made meal appear less manufactured?How do you ma
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Examining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumption practices
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Pages: 344
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The accounts of owners, sales administrators, marketing personnel and sales representatives are used to describe the basics of modern business practices in Purs
Language: en
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Ethnography in Marketing and Consumer Research is intended to assist researchers in employing ethnographic methods in marketing and consumer research. This is i
