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Emotion and Reason in Consumer Behavior
Language: en
Pages: 182
Authors: Arjun Chaudhuri
Categories: Business & Economics
Type: BOOK - Published: 2006-08-14 - Publisher: Routledge

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Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound acade
Emotion and Reason in Consumer Behavior
Language: en
Pages: 184
Authors: Arjun Chaudhuri
Categories: Business & Economics
Type: BOOK - Published: 2006 - Publisher: Routledge

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Emotion and Reason in Consumer Behavior
Language: en
Pages: 184
Authors: Arjun Chaudhuri
Categories: Business & Economics
Type: BOOK - Published: 2006-08-14 - Publisher: Routledge

DOWNLOAD EBOOK

Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound acade
Tools and Techniques for Implementing International E-Trading Tactics for Competitive Advantage
Language: en
Pages: 409
Authors: Meral, Yurdagül
Categories: Business & Economics
Type: BOOK - Published: 2019-09-20 - Publisher: IGI Global

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The use of ICT applications has dipped into almost every aspect of the business sector, including trade. With the volume of e-commerce increasing, international
Passion and Reason
Language: en
Pages: 340
Authors: Richard S. Lazarus
Categories: Psychology
Type: BOOK - Published: 1994 - Publisher: Oxford University Press, USA

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Passion and Reason describes how readers can interpret what lies behind their own emotions and those of their families, friends, and co-workers, and provides us