The Election Game and How to Win It
Author | : Joseph Napolitan |
Publisher | : Echo Point Books & Media |
Total Pages | : 314 |
Release | : 2019-02-15 |
ISBN-10 | : 1635617812 |
ISBN-13 | : 9781635617818 |
Rating | : 4/5 (818 Downloads) |
Download or read book The Election Game and How to Win It written by Joseph Napolitan and published by Echo Point Books & Media. This book was released on 2019-02-15 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on his years working for John Kennedy, Lyndon Johnson, Hubert Humphrey and others, political manager Joe Napolitan takes a fascinating look back at mass media in the 1960s and 70s in this informal memoir. He concludes that candidates' success in elections has less to do with issues and more about how they present themselves on television.