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EBOOK: Services Marketing: Integrating Customer Focus Across the Firm
Language: en
Pages: 558
Authors: Alan Wilson
Categories: Business & Economics
Type: BOOK - Published: 2016-01-16 - Publisher: McGraw Hill

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European economies are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. In
Services Marketing
Language: en
Pages: 0
Authors: Valarie A. Zeithaml
Categories: Customer relations
Type: BOOK - Published: 2000 - Publisher: McGraw-Hill/Irwin

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Virtually all companies view service as critical to retaining their customers today and in the future. Even manufacturers that formerly depended on their physic
EBK: Services Marketing: Integrating Customer Service Across the Firm 4e
Language: en
Pages: 539
Authors: Alan Wilson
Categories: Business & Economics
Type: BOOK - Published: 2020-10-07 - Publisher: McGraw Hill

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Successful businesses recognize that the development of strong customer relationships through quality service (and services) as well as implementing service str
Print Book of Wilson Services Marketing
Language: en
Pages:
Authors: WILSON
Categories:
Type: BOOK - Published: 2020-10 - Publisher:

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Services Marketing
Language: en
Pages: 708
Authors: Valarie A. Zeithaml
Categories: Customer services
Type: BOOK - Published: 2009 - Publisher: McGraw-Hill

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Services Marketing, 5/e, recognizes that services present special challenges that must be identified and addressed in real circumstances. The heart of the book'