Download or read book Retail Marketing written by A. Sivakumar and published by Excel Books India. This book was released on 2007 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focuses on the marketing dimension of retailing. This book analyses the concepts and practices in developed retail markets and illustrates their applications in the Indian context. It is suitable for students, teachers, managers, entrepreneurs and practitioners interested in the retail business.